A new logotype of Strategy -2050 - quintessence of the unity. It represents an idea of harmony and unity by means of allusion at such synonymic subjects of the material world as cohesion and community.
First ground for the logotype is shanyrak, whose reflection we can see in the national emblem. Shanyrak is a symbol of a native sky through the prism of home warmth. We have one sky, one common home Kazakhstan and one national idea- Strategy -2050.
The word “shanyrak” comes from the word "Shan" - the sun. That is why, probably, it is seen as a symbol of unity of all peoples in a multinational country who live in peace and harmony under the one sky and the sun.